Legal
Consulting
Your Firm Called. It Wants a Plan.
Law firm consulting that gives you the clarity, systems, and strategy to run your practice like a business — not a fire drill. Most law firm owners are great lawyers. But running a firm is a completely different skill set.
Best Era brings The Way — our proven operating system — and builds a strategy around where your firm is headed.
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You didn't go to law school to spend your nights worrying about payroll, chasing down marketing vendors, or wondering why your firm feels stuck even when it's busy.
That's where we come in.
Best Era was built by lawyers, law firm owners, and law firm leaders who've been exactly where you are. Ryan McKeen scaled his own firm to a team of 40 and 8-figures before launching Best Era alongside Brittany Green, his firm's marketing director, and Allison McKeen, his firm's COO and CFO — so when we talk about what works, we're not guessing. We built it ourselves, tested it ourselves, and now we help law firm owners like you do the same.
Whether you want ongoing consulting support or a focused two-day reset, we have a path forward for you.
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What We Help You Do
What Running Your Firm Actually Looks Like After Working With Us(Spoiler: it looks a lot less like chaos.)
- Build a 5-year vision you can actually execute — not just a number on a whiteboard
- Set quarterly goals that hold your leadership team accountable week to week
- Take control of your finances so you always know where your firm stands
- Develop a marketing strategy that brings in the right clients, consistently
- Optimize internal systems so your team runs efficiently without you in every conversation
- Lead with confidence — because you have a real operating system, not just good intentions
The foundation. The playbook. The community.
One-time investment to access The Way, our core systems, and a thriving legal community.
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The Way
Paperback and digital download of the operating system built specifically for law firms
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Systems Package
15 ready-to-use systems from our own firm so you're not building from scratch
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Function Chart
The Way's version of an org chart, with a guide for implementing it in your firm
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Employee Evaluation Tool
Review and develop your team with confidence
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Budget Calculator
Finally understand where every dollar in your firm should go
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Best Era Slack Membership (1 year)
Exclusive access to workshops, live webinars, video library, and a community of 400+ legal professionals
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The $1M Firm Blueprint: Vision & Values Course ($2,500 value)
The foundation you've been missing to start advancing your firm
For the firm owner who's ready to stop winging it and start leading.
Includes everything in Growth Community, plus structured accountability and consulting.
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Quarterly & Annual Meetings ($2,500 value)
Half-day remote meetings each quarter and a full-day remote annual planning session to keep your firm on track
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Weekly 30-Minute Leadership Meeting ($6,000 value)
Best Era consultant-facilitated meetings to maintain accountability, progress, and goal-tracking week in and week out
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1-Hour Strategic Growth Consulting Call/month ($3,000 value)
Use it for anything your firm needs, with any Best Era consultant
The most comprehensive consulting relationship we offer. For firms ready to go all in.
Includes everything in Executive Accelerator, plus deep ongoing consulting access.
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4 Hours of Additional Consulting Calls/month ($12,000 value)
Deep, ongoing access to Best Era consultants to tackle your firm's biggest challenges in real time
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Systems Review ($10,000 value)
A dedicated full-day remote session to audit and improve your firm's systems on top of your regular meetings
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One Ticket to a Best Era Hosted In-Person Event ($3,000 value)
Exclusive access to our live events (travel and accommodations not included)
The Two-Day Intensive
The Two-Day Law Firm IntensiveNot a retreat. Not a workshop. A complete firm transformation.
$15,000 — $17,500 in value. One time. All yours.
For law firm owners who need a full reset, a clear direction, and a real plan — fast. In two focused days with Best Era, you'll walk away with more clarity about your firm's future than you've had in years.
Day 1: The Way Kickoff & Annual Planning (Value: $7,500)
- A fully customized values statement that gives your firm a North Star for every decision
- A clear, measurable 5-year vision — so you know exactly where you're headed
- Quarterly goals set for the next two years, broken down into steps you can actually take
- Full implementation of The Way operating system to keep your team accountable and moving forward
Day 2: Law Firm Systems Review (Value: $10,000)
- Marketing strategy built around sustainable client acquisition (not vendor dependency)
- Financial management review so you understand your revenue, expenses, and where the leaks are
- Internal systems optimization — intake, org structure, daily operations, all of it
By the end of Day 2, you'll have a customized roadmap covering your vision, your finances, your marketing, and your operations. Not a generic template. Your plan.
Book Your Intensive →
What Is The Way?
The operating system built for law firms — not borrowed from someone else's business model.
Traditional systems like EOS weren't designed for small law firms. They require roles most firms don't have until they're 40+ people deep. Ryan and Allison McKeen hit that wall themselves — and instead of forcing a bad fit, they built something better.
The Way is a law firm operating system that works at any size, including solos. It runs on shorter weekly meetings (because you're busy), clear goal-tracking, and a structure your team can actually follow. It's what we wish we'd had from day one.
Travel Add-On
Want us to come to you?On-location intensives are available but limited — we can only commit to a small number each year to do our best work. We're also happy to host your team at our offices in Glastonbury, CT.
Travel expenses (flights, hotel, flat fee per diem allowance) are reimbursed at cost and billed in addition to the service fee. We'll work with you to find the most practical arrangement.
Frequently
Asked Questions
Here's what law firm owners usually ask before they sign up.
Who is this consulting for?
Law firm owners and practice leaders who are done running their firm on instinct and ready to build something that actually scales. Whether you're a solo attorney or leading a team of 20, Best Era meets you where you are — and builds a plan around where you want to go.
What's the difference between the subscription and the Intensive?
The Two-Day Intensive is a fast, focused transformation — you come in, we build the plan together, and you leave with everything you need. The subscription programs are for ongoing support, accountability, and execution. A lot of clients start with the Intensive and move into a subscription. Others jump straight into a subscription. We'll help you figure out what makes sense on your free consultation call.
What is The Way, exactly?
The Way is Best Era's proprietary operating system for law firms. It's what Ryan and Allison McKeen, and Brittany Green built when they realized systems like EOS weren't designed for the realities of running a small firm. Think: a practical weekly rhythm, a clear goal-tracking structure, and accountability tools that actually work for attorneys. Every subscription tier and the Intensive are built around The Way.
Do you work with firms outside of Connecticut?
Yes — all of our subscription consulting is done remotely. The Intensive is also available virtually, or in person at our Glastonbury, CT office. On-site travel to your location is available but limited to a small number of engagements per year. We can determine what makes the most sense for your team and ours.
What results should I expect?
That depends on where you're starting from and how committed your leadership team is. What we can tell you: every firm that does the work comes away with more clarity, better systems, and a team that knows what they're supposed to be doing and why. Some firms see measurable revenue growth within a quarter. Others feel the culture shift first. Both matter.
Contact Us Today
Reach out to the law firm leaders at Best Era today to learn more about how we can bring your organization into the future of legal. We'll explain our services and answer any questions you may have during a free consultation.
We look forward to hearing from you soon and helping you take the first step towards your best era.
