Thu · July 15
Unreasonable Hospitality Workshop
A hands-on workshop on turning every client touchpoint into an experience people talk about. You’ll leave with ideas your team can put to work the following Monday.
In person only
PlayerBest Era
LevelAI Era 3
Days left---
StageBoston
Bonus round: early bird $997 in-person through Nov 13 ·
Best Era presents
AI Era 3
The future is unreasonable.
July 15–16, 2027 Suffolk University Law School, Boston
Mission briefing
Lead in AI. Don’t chase it.
AI Era is Best Era’s flagship conference for law firm owners and their teams. Two days in Boston built around practical AI strategy, real firm results, and the conversations shaping what’s next for legal.
Best Era says:
Reasonable firms keep up. Unreasonable firms set the pace.
Level select Level 1 Level 2
Two days. Two levels.
Fri · July 16
The Main Stage
Practical AI strategy, real firm results, and the speakers and conversations that shape what’s next for legal. Speakers will be announced soon.
In person or virtual
Choose your player
Pick your ticket
Player 1Ends Nov 13
In-Person Early Bird
Both days in Boston, at the best price we’ll offer.
$997
$1,497 after November 13
- Level 1: Unreasonable Hospitality Workshop
- Level 2: The Main Stage
- Two full days in the room with firm owners doing the work
Player 2
In-Person
Both days in Boston.
$1,497
- Level 1: Unreasonable Hospitality Workshop
- Level 2: The Main Stage
- Two full days in the room with firm owners doing the work
Player 3
Virtual: Day 2
The main stage, live, from wherever you are.
$697
- Level 2: The Main Stage, streamed live
- Join from your office or home
- Level 1 workshop is in person only
Press start
Pick your ticket and check out without leaving the page.
Checkout powered by Zoho Backstage
The stage
See you in Boston
AI Era 3 takes over Suffolk University Law School, across from Boston Common in the heart of downtown.
Suffolk University Law School120 Tremont Street
Boston, MA 02108
The future is unreasonable.
July 15–16, 2027 · Suffolk University Law School · Boston